British indie mainstays Embrace have revealed details for their ninth studio album, “Avalanche”, set for release on June 12 via Cooking Vinyl. The announcement marks a massive 30-year milestone for the band, who have sold over two million records since their debut. To celebrate three decades together, the group is launching an ambitious 2026 campaign that includes a series of headline shows, a spoken-word theatre tour telling the band’s story, and a new book. Accompanying the news is the lead single “Road To Nowhere”, which frontman Danny McNamara describes as a track that feels “uplifting as well as sad.”
Fans can gain early access to artist pre-sale tickets on February 4 by pre-ordering the album, with a general sale following on February 6.
Danny McNamara provided deep insight into the record’s philosophical shift:
“We came into this album with a really simple idea: that real, deep, honest-to-God joy doesn’t live in the big, dramatic moments we’re all taught to chase. It doesn’t live in huge, unattainable goals or impressive, life-changing achievements. It lives in the small, almost invisible flashes of magic that happen when you slow down and actually live in the moment. Lyrically, I was trying to capture those little magic moments. Ironically, I’ve spent most of my life not noticing them, and when I finally did, they all came at once — it’s been pretty overwhelming. Which I guess is why the title AVALANCHE felt so right.”
He continued:
“The biggest change on Avalanche is that we stopped trying to figure everything out. This album probably asks more questions than it answers. We let songs stay uncomfortable. We let them say I don’t know, I’m scared, or this might never be enough. That felt more honest, open, and raw than anything we’ve done before.”
Regarding the new single, “Road To Nowhere,” McNamara added:
“It’s about the futility of a toxic relationship — the fact you don’t realise you’re on a road to nowhere until you reach the end of it. And really, all roads lead there eventually, so the only thing that matters is how you travel. That’s why the song feels uplifting as well as sad: because the intent was pure. There’s belief, optimism, a stubborn faith that love will get you somewhere better. In retrospect unfortunately in this instance that faith was deluded — the road didn’t lead where I thought it would — but the journey was real, and it was everything I had.”
The post Embrace Announce Ninth Album “Avalanche” and 30th Anniversary Celebrations appeared first on Indie is not a genre.