Cork based shoegaze quartet Ways Of Seeing share the striking new video for ‘Idolise’. Taken from the upcoming sophomore album, The Inheritance of Fear, the single highlights the bands atmospheric yet driving soundscapes.
Brooding yet buoyant offering, ‘Idolise’ is a track steeped in shadow and shimmer. Blending the swirling textures of shoegaze with the grit and energy of alt-rock, the band delivers a rich, layered sound that’s as introspective as it is driving. The video, which dropped today, mirrors the song’s themes with eerie visuals, flickering lights, and surreal imagery that straddles the line between dream and delusion.
Produced by Christian Best (Susan O’Neill, Mick Flannery, O Emperor) with additional production and mixing by Daniel Fox of Gilla Band (Sprints, Lambrini Girls), the track is an immersive listen. Anchored by pulsating bass and propulsive drums, the song weaves intricate guitar work—from fuzzed-out leads to delicate, modulation-laced phrases. Topped with commanding, theatrical and expressive vocals that accentuate the tracks ebb and flow of ‘Idolise’, the track conjures elements of Slowdive whilst binging a more intense and evocative alt-rock zest.
‘Idolise’ is sharp-edged and urgent, maintaining emotional resonance while balancing a sense of push-and-pull between clarity, dancbility and distortion – an inner battle between light and darkness which gives the track a sense of unrest, and ultimately, energy and direction.
The band says ‘Idolise’ “explores the dangers of idolisation in a relationship or any other realm of society. It has the potential to lead to a loss of identity, a power imbalance and the hindrance of growth… Sometimes only seeing the good in something or someone can tear you apart more than acknowledging and tackling the messy parts of life.”
The dark imagery and black and white treatment of the new video highlights this new darker approach for the band. Offering a striking visual aid for the track, the video matches the murky, gothic undercurrent within the track. Watch below: