“It’s uncomfortably transparent.”
Jake Brewer needs a lot going on to be productive, as he’s equally indecisive and stubborn. “I’ve always been somebody who does their best work, and feels their best, when there’s so many things going on,” Brewer notes, before listing off each of the projects he’s currently pursuing. He’s currently writing an album, managing other up-and-coming artists, hosting a podcast, and performing live. He lives to be moving constantly. “That’s always been my favorite way to work.”
Brewer is the middle child, happily surrounded by two sisters. “We have such a unique relationship where I can’t even remember fighting with my sisters,” Brewer says. His sisters loved dance, and because of this, he found himself constantly surrounded by the performing arts. But it wasn’t an inconvenience to Brewer; it was where he began to mold his passion. In middle-school, his dance background pushed him into music and theatre. He notes that, “I owe those teachers everything because they really encouraged me to do music. They could tell I had a sense of rhythm.” Soon, he found himself exploring music outside of school.
“I’m a really stubborn person,” Brewer states. “So when I first began to play guitar, I didn’t like my guitar teacher teaching me how to play other people’s songs. I just wanted to play my own thing.” So he did.
He released his first few projects in his senior year of high school, really beginning to hone his craft at Boston University (where he graduated in December 2020). “I don’t think Boston gets enough credit for the kind of music scene that it has,” Brewer mentions. “I was really inspired by that environment.”
Brewer released his debut album, Boys Do Cry, right before the pandemic. He was meant to tour that summer, but was unable to do so. Then, following some rest time and isolation at his parents’ home, Brewer put together an EP, What Love Did to Me. This EP was centered on the process of falling out of love and losing your identity.
During this time, he began speaking with some of his close friends involved in entertainment. Brewer came to the conclusion that the industry doesn’t take performers as seriously if they don’t have representation. To put together that first tour, he used a friend’s email address and emailed from that, pretending to be his own agent. “It kind of blew me away how seriously people took me,” Brewer reminisces. “It was the same press kit and everything.” The only difference being he now had “representation.”
Brewer wasn’t, and still isn’t, the only one jumping over similar hurdles to make an impact on the entertainment business. He discovered that friends all around him were also in need of agents. Because of this, “we decided to start a management company that was much more fluid, gravitating towards trends,” to help artists in the ever-evolving industry, FRNDLY media.
With the new EP under his belt, Brewer was able to bring some content to FRNDLY. Their success has taken off from there. He established a podcast titled “Groundbreaking,” dotingly called the heartbeat of FRNDLY, where Brewer talks to other young creatives in the industry about ambition and artist branding. Brewer says, “it was such a great way to connect with people, especially during the pandemic.” He also had the opportunity to present as a TedX speaker, discussing the notion of different perspectives and letting go of control within his experience as a creator thus far.
FRNDLY hosts an annual summer festival for new artists, describing it as the festival that welcomes everybody. “I really wanted it to be personal,” Brewer says. “I called each of the artists [for the first festival] and wanted to make sure they knew this was solely a platform to elevate them.” This was another experience that truly inspired Brewer to write and create, watching other young creatives express themselves in the live show.
Getting to perform live shows in the last year has been the highlight of Brewer’s beginning. “The process of recording a song isn’t as enjoyable to me as performing it live is,” Brewer admits. “It’s hard to conceptualize your reach as an artist, which is what makes the live performance so significant.” He lives for that butterflies feeling that clenches your stomach before you’re about to do something scary, like sing your heart out.
His new album, which is set to release late spring of this year, is an introspective and reflective study of life in your early 20s. “It’s uncomfortably transparent,” Brewer notes. “I wanted to release this album in a really unique way where I’ve slowly released the singles so you can hear the progression of the new sound.”
For a long time, people have labeled Brewer as a “nice guy.” This is a notion that he’s taken the time to explore in his new music. “I’m not really sure how it happened,” he laughs. “But I’m just embracing it.” There’s a real contradiction between this identity and some of the themes presented in the new album, as he aspires to bring emotional breakdowns to life through lyrics and melody. After listening to this album, “I think people are going to see me in a really different, more comprehensive light.”
“loverboy,” the next single off his new album, is the first song Brewer has put together without overthinking. “I hate writing upbeat songs because I find it really hard not to be cheesy,” Brewer laughs. “So ‘loverboy’ was tricky for me.” But it was also the song that took the shortest amount of time to write. This new track is much more audience-focused than his earlier music, echoes and ‘oh-yeahs’ fill out the chorus, as Brewer wants this song to be fun for crowd engagement in the live performance. It’s available for streaming on February 2nd.
After having accomplished so much in just a few years, Brewer advises that fellow young artists focus their attention on creating for them and developing a unique presence that’s going to draw an audience’s attention. He mentions that it’s okay to care what people think and how they’ll react to your art: “You just have to make sure you’re surrounding yourself with the right kind of people.” People who will equally provide support and challenge. “If you want to relate to the masses, you have to understand how the masses feel,” he concludes.
For the future, continuing live performances is at the top of Brewer’s To-Do list. He also plans to continue growing FRNDLY media and looks forward to the second annual FRNDLY fest this summer. Brewer states, “I’m going to keep doing things that scare me.” He chases that feeling of discomfort that comes from doing something frightening, knowing that overcoming obstacles in life is inherently the most relatable, human thing. This is how he registers his growth as an individual and as an artist.
“There’s no better way to motivate me than by telling me that I can’t do something,” Brewer says. The music industry should watch out for what this next something is, because there’s no doubt Brewer will tackle it head on.