London’s most talked-about trio, Ebbb, have officially confirmed the arrival of their debut album, Shallow Hits, set for release on July 10th via the legendary Ninja Tune. After years of building underground momentum, the trio, producer Lev Ceylan, vocalist Will Rowland, and drummer Scott MacDonald, are ready to capitalise on the hype with a project that promises to blend their experimental roots with a newfound pop sensibility.
The announcement is spearheaded by the new single “Now You Know,” a track that marks the band’s most accessible and vibrant moment to date. Arriving just in time for festival season, the song layers a playful, riff-driven foundation with punchy live drums and Rowland’s soaring vocals. Speaking on the track’s evolution, Rowland notes,
‘Now You Know’ started life as a playful, riff-led instrumental. Each layer brought the song to life – first the vocals with lyrics that depict obsessive love, and then the punchiness of the live drum groove, which really tied the song together in the studio. The song is the most playful and optimistic on the album.
To support the release, Ebbb will embark on an extensive headline tour across the UK and Europe this winter. The run kicks off on November 25th in Sheffield, hitting major cities including a marquee London show at Club Cheek on December 1st, before heading to the continent for dates in Paris, Berlin, and Amsterdam. For a band that has built its reputation on a high-octane live show, this winter tour feels like the final step in their transition from “ones to watch” to a definitive fixture of the British indie landscape.
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